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I'm Melissa Arlena(my friends call me Mel) and I help photographers get found on Google.
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As a newborn photographer, your goal is to create beautiful and timeless images that capture the precious early days of a family’s new addition. However, in order to reach your ideal clients and grow your business, you need to get found and SEO is how you can do it!
So let’s talk about search engine optimization (SEO). Here is the official description : SEO is the process of optimizing your website and online content to rank higher in search engine results pages (SERPs) and attract more organic traffic to your site.
When you rank higher you get more inquiries and we all want that! Many of my clients find that they are able to raise their prices when they start ranking because they are booking so many more clients.
In today’s digital age, potential clients are turning to search engines to find photographers. 90% of my photography inquiries come from Google and they are clients who are NOT looking for a deal. They are ready to book now not someday in the future.
SEO can help you rank higher in search results for keywords related to your business, leading to higher engagement and a better user experience. This can result in more leads, bookings, and ultimately, revenue for your business.
SEO can give you a competitive advantage in a crowded market by making your website more visible to potential clients and helping you stand out from the competition. We all know there are tons of photographers in the world, scroll any local FB group and you’ll see them. But can you find them on Google? Probably not!
By optimizing your website for search engines, you can also improve the user experience for your visitors. While the saying goes a picture is worth 1000 words, Google and your ideal clients would like to read some words and learn more about you. We cannot rely on just pretty photos to book clients, they want to know more about what you offer. When you include this info on your website you are showing Google AND potential clients that you are an authority in your niche.
SEO for newborn photographers is a long-term strategy that can deliver consistent results over time. Unlike paid advertising, which can quickly become expensive or constant social media postings which become unsustainable, SEO can provide a steady stream of organic traffic to your site.
So are you feeling me on why SEO is so important for newborn photographers?!?!
Identify keywords related to your business that potential clients are searching for and incorporate them into your website and online content. To make this easy for you I have a Keywords Research Mini Course that will walk you through exactly how to find the right keywords for your location and your genres. Learn more here!
Ensure that your website is optimized for search engines by using a responsive design, incorporating keywords into your content, and using meta descriptions and title tags. If this just went over your head don’t worry I can teach you how or I can even do it for you! Learn more about SEO service offerings here!
Regularly publish blog posts, galleries, and other content that is relevant to your clients and optimized for search engines. This is an integral part of SEO for newborn photographers, being consistent with blogging will get more eyes on your work. Sign up to be notified with my Blogging Mini Course is released!
Use social media platforms like Instagram, Facebook, and Pinterest to drive traffic to your website and increase your online presence. Once you’ve written those amazing blog posts you need to share them everywhere! I’ve even got a free checklist to help make sure you share your work in all the right places. Grab it here!
Use tools like Google Search Console to monitor what keywords you are getting found for and see how your newborn photographer SEO efforts are paying off. Make adjustments to your strategy as needed to continue to improve your search engine rankings and reach your ideal clients. If you’ve never setup Google Search Console do it now! Like go there immediately and get it setup!
To wrap things up, SEO is an essential part of any newborn photographer’s online marketing strategy. By using these tips, you can improve your website’s visibility, attract more organic traffic, and ultimately grow your business. With a strong online presence and a focus on SEO for newborn photographers, you’ll be able to reach your ideal clients and create beautiful, timeless images that capture the essence of the early days of a family’s new addition.
Interested in working with Melissa on your photography website SEO? She offers 1 on 1 mentoring for those that want an expert in their back pocket as they learn how to do their own SEO. Or are you the type that prefers to just hire the expert and get it done right the first time? You’ll love her Done for You SEO Services. Click the link below to learn more!