My website averages almost 2 million impressions and 16k clicks per year which is huge for a local small business.
That is why I think it is so important to every business owner.
I originally built my business as a wedding photographer and I learned how to blog to get in front of brides before they were even thinking about photography.
Then I took that same gameplan and applied it when I transitioned out of weddings and into lifestyle newborn photography.
Once again becoming the local expert for mom's before they even thought about maternity or newborn photos.
I perfected it through not 1 but 2 out of state moves where I got myself to page 1 of Google within a matter of months each time. I know my plan works because just like the old ads for "Hairclub for Men" I'm not just the creator, I'm also a customer ;).